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All Faux Fur

The Story

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 Where it Started

A combination of Deb’s love for fashion and her fiercely practical nature led to the creation of Hugrz™ boot wraps.  Freezing cold in a hockey rink, she realized her pretty leather boots were not going to cut it.  Deb hit the internet and started her search for some very warm sheepskin boots.  She loved the ones with fur.  She loved the ones with sweater knit accents, but could not decide on just one style ---after all, she’d be wearing them almost every day.  It was then that her idea for convertible fashion for boots was born.  She set to work on patterns, materials, and accessories to create something that would look like part of the boot, not a leg warmer on top of it. After months of research and proto-types, she had it. 

Deb was previously a PR director and not- for-profit fundraiser who then discovered her true passion was for design. She had no experience building a company, but she threw herself into it and learned everything she could.  By the fall of 2010, she was ready to introduce Hugrz™ to the market.  She started in metro-Detroit and online, and then branched out to the rest of the nation in the fall of 2011.  In 4 short months, Hugrz™ could be found in over 100 retailers in the USA as well as Austria and Canada.   This year, you will find Hugrz™ in more than 160 stores in the USA, as well as an expanding number overseas.

Now, you can buy one pair of great boots and change the look with Hugrz™ boot wraps and accessories. Wear them scrunched down on short boots, pulled up on tall boots, or pulled up on your legs to make your short boots look tall! Make them even more your own by switching out the accessories. While they were originally designed for the various shearling boots, they look great on many styles, including heels, little booties and even cowboy boots!  Just make sure to use the pretty crisscross lacing to make them fit just right on slim or smooth leather boots, or on your legs.
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Made in the USA

From the very start, Deb has been dedicated to having the products made in the United States.  It was very important to create a quality American product and help create American jobs    Though she ran into some snags along the way, she has been able to keep the majority of the products made in the USA. She is still on a quest for high quality faux fur, beads, feathers, and faux suede made here.   Currently, the faux fur material is imported and then cut and sewn in Michigan.  Some of the accessories are also made overseas. The pompoms and most of the crisscross lacing can be made here, and are actually hand made by some folks that are not able to easily leave their homes to work.  As a matter of fact, 2 families pulled their homes out of foreclosure last year with those earnings.  There is no profit for the company in that accessory, but there is an important contribution to the community.  As we grow, Hugrz™ hopes to collaborate with other companies that use these materials and re-build a manufacturing base in America.

Today

Hugrz™ have been seen on stars of True Blood, CSI, The Office, Gossip Girls, Sell This House: Extreme, HighSchool Musical, and more.  They have also been chosen as special gifts for hundreds of celebs, including: Faith Hill, Glenn Close, Cloris Leachman, Kate Winslet, Kelly Clarkson, Michelle Pfeiffer, Drew Barrymore, Carrie Underwood, Ann Curry, Sara Evans, Martina McBride, Taylor Swift, Sheryl Crow, Meredith Vieira, Ashley Argota, and Miranda Lambert. Hugrz™ were also named “top swag” at the Sundance Film Festival and spotlighted on World News Tonight with Diane Sawyer, in the LA Daily Times, on EXTRA TV mobile site, in USA Today, in Family Circle Magazine, in Twist Magazine, on the AOL Home Page, and in the Huffington Post.

Watch and see who’s wearing Hugrz™!